Brand Design: Petula’s

Petula’s is a beloved restaurant located in South Boston serving comforting coffee, crave-worthy food, and handcrafted cocktails.

Petula’s has become a neighborhood staple for “Southie” residents and newcomers alike.

Keep scrolling to see how I developed and curated new branded visuals for Petula’s

Step One

Drawing inspiration from naïve illustration, I aimed to bring out Petula’s lively, playful vibe.

I began by crafting a series of whimsical illustrations that speak to the personality of the restaurant.

Step Two

Using the visual identity from the initial branding phase, I redesigned the drink menu to reflect the same playful spirit found in the cheerful illustrations.

Bold, contrasting colors were used to make the menu visually striking - capturing the vibrant personality of the drinks themselves.

Step Three

To expand the brand identity, I designed more graphics for fun coasters that bring Petula’s personality to the table—literally.

voilà

voilà