Brand Design: Petula’s
Petula’s is a beloved restaurant located in South Boston serving comforting coffee, crave-worthy food, and handcrafted cocktails.
Petula’s has become a neighborhood staple for “Southie” residents and newcomers alike.
Keep scrolling to see how I developed and curated new branded visuals for Petula’s
Step One
Drawing inspiration from naïve illustration, I aimed to bring out Petula’s lively, playful vibe.
I began by crafting a series of whimsical illustrations that speak to the personality of the restaurant.
Step Two
Using the visual identity from the initial branding phase, I redesigned the drink menu to reflect the same playful spirit found in the cheerful illustrations.
Bold, contrasting colors were used to make the menu visually striking - capturing the vibrant personality of the drinks themselves.
Step Three
To expand the brand identity, I designed more graphics for fun coasters that bring Petula’s personality to the table—literally.
