About: Cape Tide is a hard tea crafted to capture the spirit of Cape Cod and is known for its refreshing taste and all-natural ingredients.
The Goal: Cape Tide was looking to create standout merch and branded products that would leave a lasting impression, build brand love, and attract new customers.
The Idea: I saw an opportunity to incorporate Cape Tide’s mascot, Alfie the Seal, to strengthen brand recognition and create a more playful, emotional connection with consumers.
The Execution …
